Moncler drops animal fur and joins Fur Free Retailer
Milan, 25th January 2022. Animal advocates praise the luxury brand Moncler that will stop using real fur. With this commitment, the Italian brand pledges to remove animal fur, obtained from animals specially bred or captured in the wild, from all its collections after Fall/Winter 2023.
After working together with Fur Free Alliance member LAV, Moncler announced today that it will permanently ban fur cruelty and join the global Fur Free Retailer scheme:
“Moncler will phase out the use of fur in all its collections. The company will stop sourcing fur this year and the last collection to feature fur will be Fall/Winter 2023. This decision is consistent with Moncler’s ongoing commitment to responsible business practices and builds on the brand’s constructive and long-term engagement with Italian animal rights organization LAV as a representative of the Fur Free Alliance.”
Joh Vinding, chairman of the Fur Free Alliance, says:
“We praise Moncler for shedding the cruelty associated with the fur trade. It is becoming increasingly clear that today’s consumers and brands want nothing to do with the appalling suffering of animals used for fur fashion.”
Simone Pavesi, LAV Manager for the Animal Free Fashion Area, adds:
“LAV applauds Moncler for the responsible decision to permanently discontinue animal furs from its collections. Our commitment to Moncler and all fashion companies continues towards new goals for an increasingly sustainable fashion and for the protection of animals.”
Today, more than 1,500 brands worldwide have renounced fur fashion and joined the international Fur Free Retailer program, sending a powerful message that fur inevitably belongs to the past. Moncler joins a growing international list of brands who have committed to exclude real fur from their collections including Armani, Gucci, Prada and global leader in online luxury fashion Yoox Net-a-Porter.