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Alexander McQueen and Balenciaga go fur-free

Alexander McQueen and Balenciaga are the latest Kering-owned brands to announce fur-free policies. The Fur Free Alliance previously worked with Kering’s Gucci to adopt a fur-free policy, as well as Prada, Armani and HUGO BOSS.

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‘les enphants’ fashion brand China’s 50th Fur Free Retailer

China’s 50th fashion brand to pledge a fur-free future is a popular label for children and maternity wear, les enphants. Founded in Taiwan in 1971, les enphants entered mainland China in 1993, and since then has grown to an influential 1,000 stores across 30 provinces and 204 cities.

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Fur Free Retailer program welcomes internationally-renowned sports brand adidas

Today, sportswear giant adidas announced to commit to a fur-free future and join the global Fur Free Retailer program. While adidas currently does not sell products made of animal fur, today's pledge to permanently renounce fur sees the brand take a clear stand on animal welfare.

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Fur Free Alliance, Mena Suvari partner for anti-fur video

Released today, “Hide” follows three interconnected stories behind a single fur coat from the trapper who catches the fox, to the seamstress who sews the fur coat, to the shopper, played by Suvari, who buys it. The thought-provoking film highlights the cruelty behind the fur trade and the hypocrisy of loving some furry animals while supporting the suffering of others.

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Marc Cain guarantees fur-free fashion

The premium fashion brand Marc Cain has joined our ever-growing list of fur-free brands. With this commitment, the company promises to no longer offer real fur in their product line.

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Furla announces commitment to a fur-free policy

After last year’s announcement of its commitment to no longer using animal fur in its collections, starting from the Cruise 2019 collection (in store from November 2018), Furla, in collaboration with LAV has signed up to the Fur Free Retailer program to show its commitment to a fur-free policy.

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Mulberry becomes a Fur Free Retailer

Founded in 1971, Mulberry has more than 100 outlets in North America, Europe and the Far East, as well as the UK. With this decision Mulberry has further highlighted that the most exciting and innovative fashion trends are saying no to fur. It is becoming increasingly clear that the future of fashion is fur-free.

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The Prada Group announces fur-free policy and joins the international Fur Free Retailer program

MILAN, 22 MAY 2019 - Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections.

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Burberry welcomes a new fur-free era of modern luxury

Burberry is the latest fashion powerhouse to ban the use of real fur. In an interview with Business of Fashion on the 6th of September, CEO Marco Gobbetti confirmed the British luxury label will no longer use animal fur including rabbit, fox, mink, and raccoon dog fur, as well as angora wool. 

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Tallinn Dolls joins world-renowned fur free fashion brands

Popular clothing manufacturer Tallinn Dolls is the newest Estonian fashion company to sign up to the international Fur Free Retailer program. Tallinn Dolls is the 18th Estonian company to join the online fur-free list of top brands - such as Versace, Gucci, Armani, Hugo Boss, Tommy Hilfiger, Jimmy Choo, Michael Kors and Calvin Klein - by publicly committing to fur-free fashion.

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