Online fashion outlet Otrium has joined Fur Free Retailer! The famous online platform has made an explicit statement against the use of fur in fashion with its fur-free policy. Otrium works with major international fur-free partners such as Tommy Hilfiger, Alexander McQueen, Calvin Klein and Vans.
Russia may be known for being one of the world's biggest fur markets, yet the number of Russian companies committing to fur-free fashion is on the rise. The Russian animal NGO Voices for Animals is pleased to welcome the internationally renowned faux fur brand ONLY ME as one of the first 10 fashion brands to publicly renounce animal fur in Russia and join the global Fur Free Retailer program.
Alexander McQueen and Balenciaga are the latest Kering-owned brands to announce fur-free policies. The Fur Free Alliance previously worked with Kering’s Gucci to adopt a fur-free policy, as well as Prada, Armani and HUGO BOSS.
China’s 50th fashion brand to pledge a fur-free future is a popular label for children and maternity wear, les enphants. Founded in Taiwan in 1971, les enphants entered mainland China in 1993, and since then has grown to an influential 1,000 stores across 30 provinces and 204 cities.
Today, sportswear giant adidas announced to commit to a fur-free future and join the global Fur Free Retailer program. While adidas currently does not sell products made of animal fur, today's pledge to permanently renounce fur sees the brand take a clear stand on animal welfare.
Released today, “Hide” follows three interconnected stories behind a single fur coat from the trapper who catches the fox, to the seamstress who sews the fur coat, to the shopper, played by Suvari, who buys it. The thought-provoking film highlights the cruelty behind the fur trade and the hypocrisy of loving some furry animals while supporting the suffering of others.
The premium fashion brand Marc Cain has joined our ever-growing list of fur-free brands. With this commitment, the company promises to no longer offer real fur in their product line.
After last year’s announcement of its commitment to no longer using animal fur in its collections, starting from the Cruise 2019 collection (in store from November 2018), Furla, in collaboration with LAV has signed up to the Fur Free Retailer program to show its commitment to a fur-free policy.
Founded in 1971, Mulberry has more than 100 outlets in North America, Europe and the Far East, as well as the UK. With this decision Mulberry has further highlighted that the most exciting and innovative fashion trends are saying no to fur. It is becoming increasingly clear that the future of fashion is fur-free.
MILAN, 22 MAY 2019 - Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections.