News

Dolce&Gabbana goes fur-free

The Fur Free Alliance, and its nearly 60 members around the globe, celebrates Italian luxury brand Dolce&Gabbana for no longer using animal fur in any of its collections starting in 2022. The new policy is in accordance with the Fur Free Alliance’s guidelines.

Read more

Moncler drops animal fur and joins Fur Free Retailer

Milan, 25th January 2022. Animal advocates praise the luxury brand Moncler that will stop using real fur. With this commitment, the Italian brand pledges to remove animal fur, obtained from animals specially bred or captured in the wild, from all its collections after Fall/Winter 2023.

Read more

ELLE becomes first global fashion magazine to go fur-free

Today ELLE magazine announced that it has committed to ending the promotion of animal fur in its pages and online.

Read more

Fashion outlet Otrium joins Fur Free Retailer!

Online fashion outlet Otrium has joined Fur Free Retailer! The famous online platform has made an explicit statement against the use of fur in fashion with its fur-free policy. Otrium works with major international fur-free partners such as Tommy Hilfiger, Alexander McQueen, Calvin Klein and Vans.

Read more

Russian faux fur pioneer ONLY ME commits to fur-free future

Russia may be known for being one of the world's biggest fur markets, yet the number of Russian companies committing to fur-free fashion is on the rise. The Russian animal NGO Voices for Animals is pleased to welcome the internationally renowned faux fur brand ONLY ME as one of the first 10 fashion brands to publicly renounce animal fur in Russia and join the global Fur Free Retailer program.

Read more

Alexander McQueen and Balenciaga go fur-free

Alexander McQueen and Balenciaga are the latest Kering-owned brands to announce fur-free policies. The Fur Free Alliance previously worked with Kering’s Gucci to adopt a fur-free policy, as well as Prada, Armani and HUGO BOSS.

Read more

‘les enphants’ fashion brand China’s 50th Fur Free Retailer

China’s 50th fashion brand to pledge a fur-free future is a popular label for children and maternity wear, les enphants. Founded in Taiwan in 1971, les enphants entered mainland China in 1993, and since then has grown to an influential 1,000 stores across 30 provinces and 204 cities.

Read more

Fur Free Retailer program welcomes internationally-renowned sports brand adidas

Today, sportswear giant adidas announced to commit to a fur-free future and join the global Fur Free Retailer program. While adidas currently does not sell products made of animal fur, today's pledge to permanently renounce fur sees the brand take a clear stand on animal welfare.

Read more

Fur Free Alliance, Mena Suvari partner for anti-fur video

Released today, “Hide” follows three interconnected stories behind a single fur coat from the trapper who catches the fox, to the seamstress who sews the fur coat, to the shopper, played by Suvari, who buys it. The thought-provoking film highlights the cruelty behind the fur trade and the hypocrisy of loving some furry animals while supporting the suffering of others.

Read more

Marc Cain guarantees fur-free fashion

The premium fashion brand Marc Cain has joined our ever-growing list of fur-free brands. With this commitment, the company promises to no longer offer real fur in their product line.

Read more

What our brands are saying