News
Max Mara Fashion Group announces fur-free policy
After receiving hundreds of thousands of emails, thousands of phone calls, countless social media posts and even having a hot air balloon flown over its headquarters in Italy asking them to go fur-free, Max Mara Fashion Group has officially announced a fur-free policy.
Ed Hardy China joins Fur Free Retailer
Luxury fashion brand Ed Hardy China has joined the Fur Free Retailer scheme, committing to go fur free in China, the world’s biggest producer and consumer of animal fur products
Aeffe Group goes fur-free
The Aeffe Group, which actively collaborates with LAV, an association part of the Fur Free Alliance, today announces its adherence to the international Fur Free Retailer standard
ba&sh’s animal welfare policy recognised by the Fur Free Retailer programme
In a reflection of its brand ethos and the expectations of its customers, ba&sh developed a robust animal welfare policy. Today, the company's efforts have been rewarded with recognition by the Fur Free Retailer programme, the leading standard for companies that choose to go fur-free.
PUMA joins the Fur Free Retailer Program
Global animal welfare organisation FOUR PAWS and the Fur Free Alliance welcome sports apparel brand PUMA as its newest prominent partner. Although PUMA does not currently have any fur products in its range, the company reaffirms its rejection of fur products by joining the international Fur Free Retailer Program. As one of the largest sports brands in the world, PUMA will help raise awareness of animal welfare and make a positive impact on the industry
Romanian fashion brands leading the way to fur-free fashion
Four fashion brands in Romania have pledged to go fur-free after working with Humane Society International/Europe, and have become the first designers in Romania to join the global Fur Free Retailer program. Ioana Ciolacu, Muse um Concept, REDU and OCTAVIA CHIRU now join the almost 1,600 fashion brands, retailers, and designers in 25 countries around the world to join Fur Free Retailer, including Gucci, Moncler, Prada, Adidas, H&M, and Zara
Herno, with LAV, bans animal fur from the FW 2023-24 collections
In line with the stylistic choice already announced last year, and with what was presented at Pitti in January and shortly during MILANO COLLEZIONI DONNA, Herno confirms that it has joined the Fur Free Retailer international standard, undertaking not to use and market animal fur.
G-Star RAW pledges to permanently ban fur cruelty
Global fashion brand G-Star RAW has just vowed to permanently reject animal fur and join Fur Free Retailer.
Dolce&Gabbana goes fur-free
The Fur Free Alliance, and its nearly 60 members around the globe, celebrates Italian luxury brand Dolce&Gabbana for no longer using animal fur in any of its collections starting in 2022.
Moncler drops animal fur and joins Fur Free Retailer
Milan, 25th January 2022. Animal advocates praise the luxury brand Moncler that will stop using real fur.
