Today, sportswear giant adidas announced to commit to a fur-free future and join the global Fur Free Retailer program. While adidas currently does not sell products made of animal fur, today's pledge to permanently renounce fur sees the brand take a clear stand on animal welfare.
Released today, “Hide” follows three interconnected stories behind a single fur coat from the trapper who catches the fox, to the seamstress who sews the fur coat, to the shopper, played by Suvari, who buys it. The thought-provoking film highlights the cruelty behind the fur trade and the hypocrisy of loving some furry animals while supporting the suffering of others.
The premium fashion brand Marc Cain has joined our ever-growing list of fur-free brands. With this commitment, the company promises to no longer offer real fur in their product line.
After last year’s announcement of its commitment to no longer using animal fur in its collections, starting from the Cruise 2019 collection (in store from November 2018), Furla, in collaboration with LAV has signed up to the Fur Free Retailer program to show its commitment to a fur-free policy.
Founded in 1971, Mulberry has more than 100 outlets in North America, Europe and the Far East, as well as the UK. With this decision Mulberry has further highlighted that the most exciting and innovative fashion trends are saying no to fur. It is becoming increasingly clear that the future of fashion is fur-free.
MILAN, 22 MAY 2019 - Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections.
Burberry is the latest fashion powerhouse to ban the use of real fur. In an interview with Business of Fashion on the 6th of September, CEO Marco Gobbetti confirmed the British luxury label will no longer use animal fur including rabbit, fox, mink, and raccoon dog fur, as well as angora wool.
Popular clothing manufacturer Tallinn Dolls is the newest Estonian fashion company to sign up to the international Fur Free Retailer program. Tallinn Dolls is the 18th Estonian company to join the online fur-free list of top brands - such as Versace, Gucci, Armani, Hugo Boss, Tommy Hilfiger, Jimmy Choo, Michael Kors and Calvin Klein - by publicly committing to fur-free fashion.
Three top China fashion designers announced their commitment to an entirely fur-free future at ACTAsia’s Fur-Free Fashion Forum and Gala in Shanghai last month. Grace Chen, Mary Ma, and Michael Wong have all signed up to the Fur Free Retailer scheme (FFR). They join almost 40 fashion labels and designers from China, who help make up an ever-growing global total that currently numbers 890.
In a recent interview with The Economist's style magazine 1843 Donatella Versace revealed she will no longer use fur in any of her designs: “Fur? I’m out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”