About us

Fur Free Retailer is the world’s leading program to provide consumers accurate information about a retailer’s fur policy and encourage companies to go fur free. Specifically, the program aims to further the spirit of ethical consumerism, by allowing consumers to make an informed choice when shopping, with the ultimate goal of ending the sale of fur products throughout retail establishments. The program seeks to do this through developing positive relationships with, and offering support to, those retailers that have committed to a fur free policy.

The Fur Free Retailer program is an initiative of the Fur Free Alliance, an international coalition of more than 40 leading animal and environmental protection organizations worldwide, representing millions of supporters around the world.