News
ELLE becomes first global fashion magazine to go fur-free
Today ELLE magazine announced that it has committed to ending the promotion of animal fur in its pages and online.
Fashion outlet Otrium joins Fur Free Retailer!
Online fashion outlet Otrium has made an explicit statement against the use of fur in fashion with its fur-free policy.
Russian faux fur pioneer ONLY ME commits to fur-free future
Russia may be known for being one of the world's biggest fur markets, yet the number of Russian companies committing to fur-free fashion is on the rise.
Alexander McQueen and Balenciaga go fur-free
Alexander McQueen and Balenciaga are the latest Kering-owned brands to announce fur-free policies.
‘les enphants’ fashion brand China’s 50th Fur Free Retailer
China’s 50th fashion brand to pledge a fur-free future is a popular label for children and maternity wear, les enphants.
Fur Free Retailer program welcomes internationally-renowned sports brand adidas
Today, sportswear giant adidas announced to commit to a fur-free future and join the global Fur Free Retailer program.
Fur Free Alliance, Mena Suvari partner for anti-fur video
The thought-provoking film highlights the cruelty behind the fur trade and the hypocrisy of loving some furry animals while supporting the suffering of others.
Marc Cain guarantees fur-free fashion
The premium fashion brand Marc Cain has joined our ever-growing list of fur-free brands.
Furla announces commitment to a fur-free policy
After last year’s announcement of its commitment to no longer using animal fur in its collections, starting from the Cruise 2019 collection (in store from November 2018), Furla, in collaboration with LAV has signed up to the Fur Free Retailer program to show its commitment to a fur-free policy.
Mulberry becomes a Fur Free Retailer
Founded in 1971, Mulberry has more than 100 outlets in North America, Europe and the Far East, as well as the UK. With this decision Mulberry has further highlighted that the most exciting and innovative fashion trends are saying no to fur. It is becoming increasingly clear that the future of fashion is fur-free.
