Well-known Estonian fashion designer Xenia Joost is the 13th Estonian brand to join the international Fur Free Retailer program. “Great changes begin with small decisions. By changing our own attitudes and behavior, we have taken at least one step on our new road.
The global leader in branded lifestyle apparel VF Corporation, that includes major brands as The North Face, Timberland and Vans, will no longer use materials of extreme animal cruelty such as fur, angora or exotic leather. After working together with Fur Free Alliance members The HSUS, HSI and LAV, the VF Corporation has released its first animal welfare policy.
Popular Estonian brands Reval Denim Guild and GUILD have joined the international Fur Free Retailer program and are now part of an increasing number of designers, fashion houses, clothing chains and stores that are neither producing nor selling any products made out of real fur.