"A conscious choice towards a more sustainable, fur-free future."
"Becoming fur-free is the first small step of our journey, with the goal of having a positive impact on the fashion industry."
"Fur is not modern."
“Fur-free is not a trend, it’s an attitude and a decision on how you want to run your business."
“Our goal is to act as an industry-wide catalyst for change.”
"Technological progress allows us to have valid alternatives to fur at our disposition."
"H&M prides itself on providing sustainable fashion."
“We are proud to be fur free and our customers appreciate it.”
"We use animal friendly products to inspire the next generation with a new kind of luxury."
